Apple's press release announcing the discontinuation makes the case that the iPod "lives on" in other products like the iPhone and iPad. The iPod's demise has been predicted for a long time, but it has hung on, thanks in part to its role as an iPhone-lite for kids and tweens. The current iPod touch model isn't actually all that old-it debuted in 2019-but that was just a minor refresh, and Apple hasn't introduced a wholly new iPod model in many years.
There's still a store page for the iPod on Apple's website, but it's not easily discoverable in the main site navigation, and it carries a "while supplies last" marker. Apple announced that it will no longer make the iPod touch, the last device to carry the iPod name.Īpple says you'll only be able to buy the $199 iPod touch from its stores until the current stock sells out. One of the most popular and iconic gadget brands in history is taking its last breath today.
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